VerizonA leader in fiber optics, Verizon offers phone, Internet, TV, wireless and service bundles to residential, business, government and wholesale clients.

Holding Ourselves Accountable

Ethics and Governance

We are committed to translating our core value of Integrity into ethical business practices, governance systems and training programs that infuse integrity into our dealings with customers, suppliers, owners and competitors.

What We Said We’d Do

Develop enhanced consumer privacy notifications describing advertising practices.

Implement updated Code of Conduct and train all Verizon employees in their responsibilities to manage our business responsibly, ethically and lawfully.

Achieve 100% participation among Verizon managers selected for compliance training.

Listen to stakeholders, identify areas for improvement.

What We Did

Enhanced our ads that appear on websites which use behavioral advertising techniques.

Completed the rollout of the updated Code of Conduct. Trained all employees in the company on their responsibilities to manage our business ethically and lawfully.

Achieved 100% participation from Verizon managers selected for compliance training.

Conducted a broad poll of consumers, opinion leaders and employees to understand their perceptions of Verizon’s corporate citizenship.

What We Will Do

Update the content of our privacy policy, providing additional information to consumers about Verizon’s advertising practices.

Poll managers in the company to identify any real or potential conflicts of interest.

Boost recognition of Verizon’s performance as a good corporate citizen among socially responsible investing firms.

Conduct follow-up poll to the 2010 reputation study to gauge progress with key stakeholders.

 

Partnering with Communities

We use our financial, human and technological resources to make our communities better and address social issues such as education, domestic violence prevention and family safety where our technology can make a positive difference.

What We Said We’d Do

Broaden the reach of Thinkfinity by increasing usage by 20% and integrating social networking into the website

Help keep families safer by conducting a nationwide campaign to raise awareness of domestic violence, its prevention and where people can get help.

Increase the number of employee volunteers and total hours volunteered by 10%.

Increase spending with diverse suppliers by approximately 4%.

What We Did

Increased Thinkfinity traffic by 36%, and established Thinkfinity Community social network, enrolling 14,500 members.

Funded production of Telling Amy’s Story documentary which aired on 296 PBS stations.

Employees accounted for 733,806 volunteer hours, up 4.4% from 2009.

Increased spending with diverse suppliers by 1.6% to approximately $3.8 billion.

What We Will Do

Conduct research on effectiveness of technology in higher education.

Raise awareness of domestic violence issues among men and teens by reaching 500,000 men and 125,000 teens.

Create new local employee volunteer councils to spur greater involvement.

Work to further increase spending with diverse suppliers.

 

Service and Innovation

We use broadband and wireless technologies to empower individuals and find creative solutions to big issues like better health care, online safety and
economic development.

What We Said We’d Do

Establish an Assistive Technology call center for Verizon Wireless customers that will be operational by 2011.

Launch the next generation of accessible wireless devices for seniors.

Address the product/service needs of veterans and returning servicemen and servicewomen.

Establish a partnership with National Braille Press to develop a wireless book reader in 2011.

Develop content rating guidance for wireless applications in collaboration with CTIA—the Wireless Association.

What We Did

On track for future launch of an Assistive Technology call center for our wireless customers.

Introduced the Haven mobile device, which serves seniors and people with varying degrees of disability.

Launched services for veterans and members of the military that reroute messages during deployment and retain text and e-mails during handset deactivation.

On track to launch a service by the end of 2011 that downloads Braille books on a Verizon wireless device.

Led the industry in developing voluntary rating guidelines for applications downloaded on mobile devices.

What We Will Do

Partner with insurance companies to incorporate responsible cell phone usage while driving in driver training programs.

Introduce a menu of applications for tablets and handsets that enhance accessibility.

Launch products that change voice mail to text and that offer a personal emergency response system.

Work with federal lawmakers and disability advocates to shape implementation rules for the new accessibility law.

 

Protecting the Environment

Our commitment to sustainability means minimizing our own environmental footprint by conserving energy and recycling. We are also finding new ways to use broadband and mobile technologies to show the way to a less carbon-intensive economy.

What We Said We’d Do

Increase the number of alternative fuel vehicles in our fleet to more than 1,800.

Set short-term and long-term carbon emissions targets for Verizon.

Examine Verizon’s water consumption footprint and develop appropriate recommendations for any needed conservation measures.

Engage with our suppliers to perform lifecycle environmental assessments of consumer devices.

What We Did

Deployed an additional 1,642 alternative fuel vehicles, bringing the total to more than 1,900 — 5% of the fleet.

Developed a new carbon-intensity measure based upon the ratio of carbon emissions to the amount of data moved across our networks.

Developed a profile of how we use water at four of our major facilities and identified conservation opportunities.

Engaged our top 18 vendors in our Green Supplier Program to identify and address opportunities to improve the sustainability of our product lifecycles.

What We Will Do

Improve carbon-intensity efficiency year-over-year by 15% in 2011.

Increase the percentage of alternative-fuel vehicles in the fleet toward our target of 15% by 2015.

Expand the Green Supplier Program to our top 200 vendors.

Implement our energy efficiency standards programs at 75% of our facilities with 200 or more people.

 

Empowering Employees

Our workplace programs focus on building a diverse, skilled and empowered workforce that can help us compete in a technologically complex industry and on providing employees the tools to balance their work and family lives.

What We Said We’d Do

Raise awareness of gaps in health care for people of color and women.

Continue encouraging employees to improve work skills by investing in training and development.

Continue driving our performance and values-based culture, and measure employee engagement.

Collaborate with the CWA/IBEW to bring about meaningful improvements in health care and implement the Patient Protection and Affordable Care Act.

What We Did

Contacted more than 81,000 female employees and their family members to highlight racial and ethnic disparities in breast cancer screenings and outcomes and encourage early detection.

Invested $297 million in training and development, including $114 million in tuition assistance.

Administered a worldwide employee survey; 23 of the 30 survey items earned a favorability score of 70% or higher.

Collaborated with the CWA/IBEW to educate policymakers on the impact of health care reform on people in their bridge years (ages 55–65) and to sponsor research on addressing health care costs.

What We Will Do

Target key locations that have a concentration of diverse employees for on-site preventive care and early detection initiatives.

Advance legislative initiatives that focus on cost containment and accelerated deployment of health information technology, patient safety and evidence-based medical practices.

Launch a company-wide Career website to increase Verizon’s reach to emerging college talent.

 
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Get the complete Accountability section of the 2010-2011 Corporate Responsibility report