The “Been There” PSAs from our partner Common Sense Media highlight awkward family moments as parents cope with raising kids in a digital world.
In 2009, Verizon launched the first national Public Service Announcement campaign to run simultaneously across wireless, online and TV platforms. We have continued to champion these maximum-impact triple-platform PSA campaigns ever since. These days, all our PSA campaigns include a spot on Verizon FiOS TV, as well as banner ads that run on Verizon Wireless' Mobile Web service and the Verizon FiOS website.
In 2011, we supported 10 PSA campaigns with more than $2 million in donated air time and ad space. We’ve run PSAs to rally support for causes such as disaster relief after the earthquake in Japan and the famine relief in the Horn of Africa. We have also partnered with many non-profit organizations, including the Ad Council and the Clinton Bush Haiti Fund.
Donating air time and ad space is just one more way we leverage our technology to benefit society. By running PSAs across our wireless, online and TV platforms and the use of our mobile text-to-donate service, we’re able to raise awareness and much-needed funds for vital social needs.
As Internet Safety Month continues, we wanted to highlight Common Sense Media’s Internet Safety PSA campaign running on Verizon’s networks. Common Sense Media is a non-profit group that’s also a partner of the Verizon Foundation. They provide age-appropriate ratings and media reviews, tips and discussion forums for parents, and resources for educators. The “Been There” campaign highlights awkward family moments as parents try to raise kids in a digital world, and encourages them to start a family dialogue about the responsible use of technology. Check out the PSAs to see if you can relate to any of the “Been There” moments.